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Greetings Soulfam!

You may have noticed that stock on our website has been limited all year. For the past couple of years, our brand has grown exponentially to the point where we cannot keep up with demand. Although we've acquired a larger warehouse space, new industrial equipment, limited inventory, we are still not where we want to be. Self Manufacturing at scale requires procedures to be efficient, in all aspects. And to be honest, we have not taken care of it all! And on top of it all, we saw a 500% increase in online traffic since COVID hit. Talk about overwhelm!

Nonetheless, we realize that our positioning in the market needs to be refocused. So we are taking a break to reset! 

We will continue to restock with our online Retailers and I will be working on a business guide for up and coming beautypreneurs. Been working on this for awhile! Stay Tuned!

We hope to return in September and anticipate that Soultanicals will grow into something even better.

In the meantime, you can find our products at a Store near you or with our online retail partners!

Thank you so much for all of your support & love! xoxo


1) Yes, orders awaiting fulfillment will be shipped. We have sent shipment updates prior to this. Please check your junk folders for any missing emails.

2) Soulbucks never expire. They can be used when we return in 6 weeks.

3) No, we are not restocking today. After viewing our 'Back in Stock' Alerts hit 10,000 this month, we just had to hit the sudden pause. We can no longer operate in this manner. We have grown beyond our capabilities and while I do not know what needs to happen right now in this moment, a change MUST occur.

4) Yes, our Online retailers will be restocked because we have supply with our Distributors. Shipping is a MAJOR issue that we have to tackle and we have not conquered this issue while still operating from a self-manufactured and self-funded space.

5) We are in a pandemic! While we've had issues prior to the pandemic, COVID supply chain disruptions as well as the increase of online shoppers,  just made things even more challenging for us.

We've always been faced with criticism, even from the start. Giving up seems like an option but it's not for us. People can always assume from where they are, but not when in another's shoes. Not to mention, having families to maintain in the midst of a global crisis. (I am a CEO with 6 children not going back to school. Yes, I am stressed!)

We truly understand those who are frustrated and no longer want to support our brand. Thankfully, Natural Hair Care is not an obsolete industry. 

For those willing to ride this transition with us, we appreciate your patience & support! Our products are readily available at Sally Beauty, CVS, Rite Aid & Beauty Supply Stores Nationwide. And if you still like to purchase online, please shop with our online retailers below!

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N. Green - July 27, 2020

Hi, I have never used your products and just when I was ready to give your products a try, everything was sold out. I kept checking to see when products, would return. My heart goes out to you. I pray that all goes well. I Peter 5:7 Casting all your care upon him; for he careth for you. Nehemiah 8:10 …for the joy of the LORD is your strength.

Vannah - July 21, 2020

This is the only company that I’ve used that has made a drastic change in my hair!!! I thank you and God bless you Ayo and company. I will continue to wait on this Brand because I trust you. Congratulations on your booming success.

Anita C Wallace - July 19, 2020

Being too popular is a good problem to have! Congratulations on your success. You are doing a wise thing, stepping back and reconfiguring. It’s smarter than continuing to take orders and falling behind. Your market will be here ready to buy when you come back.

Yoli - July 17, 2020

I’ve recently purchased a salon sized item as well (also first purchase), but I did not receive any email updates (checked spam folder). I’m hoping for the best concerning shipment-good luck with moving forward and recalibrating.

Breana - July 17, 2020

Although I haven’t had an opportunity to try the products I can still hold on a little longer. I’ve heard amazing reviews and that alone will keep me connected to the brand. Everything will work itself out.

I can’t wait to try the Afrotasic as well as the Chebe-Ginger deep conditioners!

Many blessings!

Pulapaw - July 17, 2020

Why don’t you license off your products like a fast food chain do, where people can pay the license and help with the demand by producting the product also. I saw you may have expanded too fast with releasing it in other contunies should have just release in the US intil you have things more in control that would have keep the numbers down a little. Also, I know people are also panic paying due to visus and the unsurety of how our dollar value may dropping and having a job will hold up (a lot of people are losing they jobs). Before a sell are restock just make as much product as you can before hand and than ship it out till it is gone. I hope this helps and I know you may have already though about it. God bless you and you take care.

PATRICIA JACKSON - July 17, 2020

I rocked with you all since the beginning and will continue to rock with y’all throughout. Everyone needs a break. The products are EPIC and I will use the store of products I have and then once you open back up I can replace my empties. This will help me get through MY OWN stockpile of soul goodness.

Kiki - July 17, 2020

Ma’am take all the time you need for yourself, your family, and to focus on those who’ve already placed orders to be fulfilled. I think in this case you should offer refunds if you’re going well above capacity. Its unfortunate but its an option too. To everyone else, yall PLEASE stop hounding this woman she’s trying her best and it sounds like she was trying to be very hopeful last week but don’t blame her because OUR government wants to keep playing with people’s lives and have us lockdown when they feel like it. We are back on a lockdown and its put stress on a lot of small businesses PLEASE WATCH AND READ THE NEWS and you would already know this. But also, if this business quits or sells, ima be upset because NOTHING gets my hair detangled like soultanicals products. Yall gonna have me out here BALD stressing this woman out. Take ya time sis, I still have a stash lol

Asha - July 17, 2020

I am so proud of your success. Please continue to do what you are doing. I just want to let you know that the die hards are here and we DO NOT want faster product that skimps on quality like so many others have done in the past. I pray that you find a way clear to manage the orders, move forward and enjoy the fruits of your labor. Amen!

Ashley - July 17, 2020

Thanks so much for this thorough update! I can only imagine how stressful this may seem in the moment, but in the grand scheme of things experiencing this level of growth in your business is a BLESSING. It’s a good problem to have, though a difficult one to handle. In the midst of the storm, don’t forget that there’s a light waiting for Soultanicals at the end of this tunnel. Take care

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