"Only the good stuff to make your hair and body swoon in self-loving bliss!” That’s the philosophy behind Soultanicals, a toxin-free, Vegan Hair/Body Care company created by Ayo Ogun, a Mom of 6. “The tearful hair-detangling sessions I had with my daughter—and my heightened sense of responsibility for finding a solution—became the inspiration for my products,” Ogun says. Motivated to produce high quality & effective products to give natural hair a “fresh from the earth” healthy feeling – everyday.
Ayo decided to work with Mother Nature and change the way consumers think about all-natural beauty care! Founded in 2012, with a complete line of invigorating cleansers, radiant moisturizers, strand-revitalizing conditioners, and more “yummy smelling” hair and body care goodies, Soultanicals addresses the specific challenges of multi-textured hair care.
AFRO VEGAN GOODIES
Soultanicals is an earthy, self-love collection of hand-crafted, soul-infused, melanin-inspired, body/hair love products made with a unique blend of organic, plant-based, herbal, and African botanical ingredients.
EARTHY
Our high-quality botanical line combines our passion for self-love with the holistic culture and traditions of Mama Earth and is 100% toxin-free, cruelty-free, vegan, and free from all artificial preservatives, fragrances and dyes. We maintain our high quality by always being handmade to order and delivered fresh to our customers.
STYLE
Our style is a reflection of our love for different cultures, traditions and the natural richness of Mother Earth that truly inspires us- and our African perspective of culture, spirit, and lifestyle and design because it is our heritage and who we are.
OUR CUSTOMERS
Made for the funky, earthy, natural-lovin’ individuals who are conscious about what they put on their hair & body. Our products speak to the beauty conscious, self lovin', culture lovn', revolutionary & playful spirits who like to stand out with timeless, soul-centric originality.
Soultanicals brings a new, soulistic concept to the marketplace. A fresh, new approach with a distinct earthy flava. We do not just plan to deliver just another body lotion or hair cream to the marketplace; we strive to produce goodies that awaken the spirit.
SOULISTIC
Our products are made the old-fashioned way...by hand and with soul.
VISION
Soultanicals is a natural & pleasurable form of self-love.
Since 2012, Soultanicals has grown from a family-inspired solution for textured hair into an internationally recognized botanical haircare brand, with products carried by major beauty retailers and thousands of retail doors throughout its history. Today, Soultanicals is primarily available directly through Soultanicals.com and a select network of independent retail partners.