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TAKING A BREAK TO REFOCUS!
July 16, 2020 Ayo Ogun

TAKING A BREAK TO REFOCUS!

Greetings Soulfam!

You may have noticed that stock on our website has been limited all year. For the past couple of years, our brand has grown exponentially to the point where we cannot keep up with demand. Although we've acquired a larger warehouse space, new industrial equipment, limited inventory, we are still not where we want to be. Self Manufacturing at scale requires procedures to be efficient, in all aspects. And to be honest, we have not taken care of it all! And on top of it all, we saw a 500% increase in online traffic since COVID hit. Talk about overwhelm!

Nonetheless, we realize that our positioning in the market needs to be refocused. So we are taking a break to reset! 

We will continue to restock with our online Retailers and I will be working on a business guide for up and coming beautypreneurs. Been working on this for awhile! Stay Tuned!

We hope to return in September and anticipate that Soultanicals will grow into something even better.

In the meantime, you can find our products at a Store near you or with our online retail partners!

Thank you so much for all of your support & love! xoxo

CLARIFICATION:

1) Yes, orders awaiting fulfillment will be shipped. We have sent shipment updates prior to this. Please check your junk folders for any missing emails.

2) Soulbucks never expire. They can be used when we return in 6 weeks.

3) No, we are not restocking today. After viewing our 'Back in Stock' Alerts hit 10,000 this month, we just had to hit the sudden pause. We can no longer operate in this manner. We have grown beyond our capabilities and while I do not know what needs to happen right now in this moment, a change MUST occur.

4) Yes, our Online retailers will be restocked because we have supply with our Distributors. Shipping is a MAJOR issue that we have to tackle and we have not conquered this issue while still operating from a self-manufactured and self-funded space.

5) We are in a pandemic! While we've had issues prior to the pandemic, COVID supply chain disruptions as well as the increase of online shoppers,  just made things even more challenging for us.

We've always been faced with criticism, even from the start. Giving up seems like an option but it's not for us. People can always assume from where they are, but not when in another's shoes. Not to mention, having families to maintain in the midst of a global crisis. (I am a CEO with 6 children not going back to school. Yes, I am stressed!)

We truly understand those who are frustrated and no longer want to support our brand. Thankfully, Natural Hair Care is not an obsolete industry. 

For those willing to ride this transition with us, we appreciate your patience & support! Our products are readily available at Sally Beauty, CVS, Rite Aid & Beauty Supply Stores Nationwide. And if you still like to purchase online, please shop with our online retailers below!

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Comments

Margeaux - July 17, 2020

I love your product. Hopefully, you won’t have to sell. We enjoy more than your exquisite ingredients and appreciate the time away from family to produce such a lavish gift to us. We also enjoy how true you are to the Natural Community and how you take pride in your art. I will keep your d your family which includes your business in my prayers. I am sure your expertise will prevail and you will come back stronger than ever. Take care and see you soon! Remember to Enjoy Your Journey 🌺
Are you hiring? Let us know.

Keisha - July 17, 2020

I can wait also, I have plenty of products that need to be used. So I’m on project #useyourstash.

Alisha Johnson - July 17, 2020

I came to the website today to order. I was sooo hoping to purchase. See you in 6 weeks be blessed and encouraged. Do what makes the most sense for you your family and Brand.

Lola - July 17, 2020

This is great but it sounds like you are trying to manage this all yourself [ or without the right advice]. Why not employ expert advise and resources to help you manage the supply chain and improve productivity? Sure there will be costs involved but would mean significant growth for you. You are lucky to have a loyal following in this HUGELY competitive market.
Invest your profits in getting the right people to sort this out for you, then sit back and enjoy!

Sharon - July 17, 2020

Do what you must to upgrade your business. I have gotten my shipping notification and will be here patiently waiting for your return in 6 weeks. I dont mind waiting for quality products. Be blessed.

Christine C - July 17, 2020

Thank you Soultanicals for the clarification!!!! That really goes a long way!!! I for one am willing to ride the transition with you!!!! Stay encouraged and do not give up on what God has placed in your hands to do. He will provide clarity, resources and everything else you need for success moving forward! Praying for us all!!!

LIza M Gallwrti - July 17, 2020

Totally understood. Thankful for the update. As far as all our orders, it is very apparent that they are playing catch up & we will still be receiving our purchases. Remember this is a small business that makes the products by hand. We all know that COVID did not make things easier for small businesses & Soultanical had a 500% increase. Let’s be patient & more understanding. I know we all love our products & we want them on hand once we finish the ones we have but the reality is that they are still growing. It can be extremely overwhelming… let’s continue to show love & support. Stay safe everyone, peace & love.

Janelle - July 17, 2020

I really pray y’all don’t sell the business.

Jimica - July 17, 2020

I love your products. It’s all we use in our family. It’s all that we’ve used for years. We have been with you since the very beginning and choose to only buy direct. I am glad you are taking some time because it is definitely discouraging to come to the site and be unable to purchase anything. I have a question, I purchased a gift card and have been unable to use it to purchase product. Will I still be able to use the gift card in September and if not will we be able to use it at other retailers and if this is not possible, when can we expect a refund?

Thank you and I pray that everything goes well and that this email is moot come September!

Christine C - July 17, 2020

I’m really praying for this business to make it! I love these products! There’s just always something. The products are some of the best I’ve tried but the inability and inconsistency with being able to obtain these awesome products is very frustrating and frequent. I don’t know how it all works but if retailers (online and in store) can be supplied with the product it seems that customers should be provided the products via your website. I’ve never seen my hair or my daughter’s hair look better and be more healthy since using soultanicals so I’m routing for you but we have to be able to rely on getting the products. Although I’m not a fan of obtaining products through Online third parties, please make your Shea-yurvedic butta shampoo available in Sally’s and other trusted retailers. Thank you.

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